Orrin E.Klapp (1962)
Distinction between stereotypes and social types, with Klapp defining social types as representations of those who belong to society. That there are kinds of people that you should expect and are led to expect in society, whereas stereotypes are those who do not belong or are outside of the society.This relates to my magazine as it it targeted and shows a stereotype in society, who people generally stay away from and do not like due to the music they listen to and their physical appearance. This is clear with my cover star being dressed in black, rough hair and eye makeup which reflects the typical reader, and creates someone for them to look up to.
Tessa Perkings (1979)
Stereotypes are not always simple, not always negative, not always about minorities, not always false not always solid.My magazine cover relates to this as I am not using stereotypes in a negative way to isolate a social group, rather to attract them and bring them together. This shows that the stereotypes in this case are not false. Stereotypes are changing also, as if this magazine was focused on 80's rock, the image would be completely different, with looks inspired by acts such as KISS and Motely Crue with the use of big long hair and some colour, in the 90's it would be more grungier. As this is aimed at youths today, the image had to reflect typical rock image now - all black and moody
Laura Mulvey (1975)
Male Gaze theory can be flipped to be seen as Female gaze.My cover relates to this as the magazines female audience may be drawn to the cover artist as he looks attractive to the intended audience. This could also be applied to guys, and in the sense they look up to him and aspire to be like him.
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For my advanced portfolio I created a teaser trailer for a horror film, Get Out which shows the representation of older men and young females. Representation is the representing of an opinion or reality that the producer encodes with their own ideology. Representation carries the producers views and therefore cannot be seen as an accurate view of reality, but reality reconstructed.
My trailer has represented females in both a strong and vulnerable way. They are mainly shown as weak in terms of getting caught by the antagonist and not being physically strong enough to fight back. I also showed them as weak through their body language and emotion. For example, there is a scene towards the beginning of the trailer where May, the main character, is looking around very scared and uneasily. This relates to O'Sullivan et al's theory that ideas about gender are portrayed through language. Although this theory mainly applies to how women are seen visually in music videos, it does apply to the fact the language used in the trailer is showing the girls to be very vulnerable and naive. The fact that they chose to stay in a abandoned motel reflects on the fact they are young females, willing to take risks and not fully understand or be ready for repercussions. My trailer also shows women in a different way to how they tend to be shown in horror trailers in the way they are seen visually. Horrors tend to show women in correspondence to Laura Mulvey's (1975) theory Male Gaze that women are only to be seen as visual pleasure for men. My trailer challenges this representation with the female characters wearing casual, outdoors clothes and not being shown in a provocative manner. This more normal representation of young females will mean that the target audience can relate to them more, which relates to Blumler and Katz (1974) theory of Uses and Gratifications in relation to identity.
Similarly, my trailer also shows representations of older males as well. It shows them in a very stereotypical way that they are in charge and are the more dominating sex. This is evident through a range of different factors in the trailer. The most obvious one is the way the the camera tends to be looking up and the masked antagonist which shows him to be in a position of power. There is a scene at the end of the trailer where the antagonist finds the main character May who had escaped. This scene uses and over the shoulder shot looking down on May emphasising he is the one with the power and she is weaker. This relates to Claude Levi Strauss' Binary Opposites theory, that if you know there is a dominating male character you expect a weak female character. The fact that the antagonist is a male plays up to a range of stereotypes. First, the fact it is a male relates to stereotypes as it goes along with the vast majority of existing horrors that use a dominating male antagonist. Visually, he plays up to stereotypes in relation to Orrin E.Klapp's (1962) theory that stereotypes are people that do not belong in or fit into a social group or society. This is because he looks dirty and dangerous - not someone you would expect to see in everyday life.
Ovcrall, I think that my trailer shows gender both in correlation to existing representations and stereotypes in horrors and also goes against these slightly. In terms of representing young women as weak and stupid is an exaggeration of how the media represents girls that age, but showing them in a horror environment. The male character lives up to existing social stereotypes of the type of person that is trouble and you should stay away from. However, the fact that the girls are not represented as visual pleasure for men, makes them seem normal, thus creating a relatively believable verisimilitude.
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